If you ask Giovanni Donnini the reason for the restless condition that pervades him at each harvest and culminates with the first taste of a new oil and then rekindles with vigour when it’s time for the next year’s bloom, the answer will be only one and always the same: Passion! Born in the countryside of his family’s farm “Paiatici” in the municipality of Fiesole, from an early age he grew up in the privilege of an ancient world made of tradition and values, between secular olive trees, and the daily efforts in the farmers’ fields, amongst which farmhouses he spent his summer holidays, entire days. And it was there, living directly the experiences of the rural civilization, a world at last disappeared, that he matured a strong passion for olive trees even before than for olive oil; for this generous and vital plant capable of generating a fruit that has always represented, for humanity, a meaning of absolute pureness, from religious symbology to various medical remedies, from cosmetics all the way to representing a central element in our nutrition, sublimated in our current Mediterranean diet. And this is the reason for Giovanni Donnini’s profuse passion in the valorisation of his olives to create and commercialize, through the company Matrix, a product of true excellence as testified by the numerous certificates received and from the great results achieved throughout the years, participating in important international competitions. From this passionate commitment, he created the company Matrix, which from 2014 has been producing and commercializing its Organic extra-virgin olive oil in its three declinations: the historical multi-award winning Essentia Gocce d’oro” IGP Toscano Colline di Firenze, the Monocultivar di Frantoio Vertigo and the most recentMonocultivar di Moraiolo Medusa
The excellent results of an accurate selection of frantoio
Moraiolo and Leccino olives, from the secular olive trees
of the Florentine countryside. Olive oil with a distinct depth of flavour.
“An ancient Tuscan saying goes that an olive tree is pruned well only if a swallow can fly between its branches”. In fact, we are starting right now the pruning season, the period in which the plant is in vegetative rest. A cultivation practice…
Not only a condiment, but the beating heart of our every dish and centre of our diet! Extra virgin olive oil is a fundamental element in our cuisine, for this reason it is necessary to put all our senses into play in order to properly…
After a long and difficult year, the olives collected for the new pressing of 2020 finally shine in our hands like nuggets; while we wait to see again the beloved thin green line, we contemplate the fruit of our hard work.
Wonderful synthesis of tradition and territory, excellent results of an accurate selection of Frantoio, Moraiolo and Leccino olives, from the secular olive oil trees of Florentine countryside.
Our products have achieved recognition in international competitions and are mentioned by importance guides of the sector such as Flos Olei, Terre d’Olio, Merum.
